Sourav Sharma
15+YEARS IN GROWTH
Claude, Salesforce, Databricks, AWS
Available for advisory & fractional engagements

AI CONSULTANTFRACTIONAL CMOGTM ARCHITECTRESEARCH PUBLISHERAI CONSULTANT

Sourav Sharma, Senior AI consultant & fractional CMO. 15+ years across SaaS, Salesforce platforms and enterprise GTM, certified on the stack that matters: Claude, Salesforce, Databricks and AWS.

Book a free strategy session See the work
CERTIFIED ACROSS
AI Strategy✦GTM Architecture✦RevOps✦Demand Generation✦ AI Strategy✦GTM Architecture✦RevOps✦Demand Generation✦
01ABOUT

Growth is a systems problem.
I build the system.

I bring 15+ years of experience in go-to-market strategy, demand generation, RevOps and AI implementation, building predictable revenue systems for startups, scale-ups and enterprise organizations.

My work is grounded in pipeline mathematics and conversion efficiency, not vanity metrics. Every engagement starts from the same question: where exactly does revenue leak, and what system fixes it permanently?

Today that means pairing deep Salesforce and marketing-stack architecture with certified AI capability in Claude, Databricks and AWS, so revenue teams don't just adopt AI, they operationalize it.

SS
Sourav SharmaISB, Next MBA, Lovely Professional University

The through-line across every role: growth problems are systems problems wearing a campaign costume. Fix the system (targeting, conversion, attribution, forecasting) and the campaigns start working again.

That's the operating philosophy I bring as a senior advisor and fractional CMO today, and the reason every engagement ends with documented playbooks, not just results.

It's also what I publish: field research on pipeline math, enterprise AI adoption and revenue architecture, drawn from real engagements rather than recycled frameworks.

02THE JOURNEY

Fifteen years of
fixing systems.

Scroll through the arc, from hands-on marketing operations to enterprise architecture, AI consulting and research. Each chapter built on the one before it.

'10

Where it started

Hands-on marketing operations: campaigns, CRM data, lead funnels. Learning how revenue actually moves through a business, one broken spreadsheet at a time.

'13

Demand generation craft

Owned pipeline end-to-end for the first time. Discovered that most growth problems are systems problems wearing a campaign costume.

'16

Enterprise platforms

Deep into Salesforce architecture and marketing automation: Marketo, HubSpot, Marketing Cloud. Where strategy meets the data model.

'19

GTM architecture

Designing go-to-market across markets and segments: ICPs, channel validation, unit economics. The shift from running campaigns to designing systems.

'22

Data & cloud depth

Databricks and AWS certifications, because trustworthy AI and attribution need real data infrastructure underneath, not slideware.

'24

Applied AI

Claude-certified. Deploying agentic workflows inside live revenue operations, where AI compounds execution instead of just demoing well.

'26

Advisory & research

Senior advisory, fractional CMO engagements, and publishing the research that comes out of them. Still obsessed. Still fixing systems.

THE STORY CONTINUES
03SELECTED WORK

Engagements that moved the number.

/ 01
DEMAND GENREVOPS

Pipeline rebuild for a B2B SaaS scale-up

Growth targets were clear; the GTM and pipeline systems were not. Rebuilt targeting, lead-to-revenue conversion and RevOps process so the team could execute instead of firefight.

+120%qualified pipeline within 6 to 12 months
/ 02
SALESFORCEFORECASTING

Forecasts the board could finally trust

Cleaned up CRM workflows, rebuilt attribution and aligned sales and marketing on one pipeline reality, turning forecasting from guesswork into an operating rhythm.

1 sourceof revenue truth across sales & marketing
/ 03
MARKETING CLOUDLIFECYCLE

Lifecycle revamp on Salesforce Marketing Cloud

Re-architected journeys, segmentation and cross-channel automation, treating campaign efficiency as an engineering metric, not a creative afterthought.

2× to 4×campaign & channel efficiency improvement
/ 04
AICLAUDEAUTOMATION

Claude-powered marketing operations

Deployed agentic AI workflows across research, content ops and reporting, with the automation and data discipline that made revenue reporting dramatically more reliable.

Hours → minfor recurring research & reporting workflows

Representative engagements across 15+ years and $10M+ of influenced revenue. Client details shared on request.

04CAPABILITIES

Everything a modern revenue
engine needs.

01

AI Consulting & Claude

IN PRACTICE

Deploys in 2 to 6 weeks: agentic research, reporting & copilot workflows.

Anthropic-certified strategy and hands-on builds: agentic workflows, AI copilots for revenue teams, adoption roadmaps and governance.

02

Salesforce Architecture

IN PRACTICE

Org audits to full redesigns: data models, integrations, permissions.

Certified-architect org design: clean data models, reliable integrations and CRM foundations your forecasts can trust.

03

Salesforce Marketing Cloud

IN PRACTICE

Journey Builder, Automation Studio & personalization at enterprise volume.

Journey orchestration, segmentation and cross-channel automation at enterprise scale, certified and battle-tested.

04

Data & Cloud: Databricks + AWS

IN PRACTICE

Lakehouse pipelines & AI-ready revenue data infrastructure.

AI-ready revenue data: unified analytics on Databricks, secure and scalable cloud foundations on AWS.

05

Demand Generation

IN PRACTICE

Funnel teardown + rebuild: targeting, conversion, channel economics.

Pipeline rebuilding from first principles: sharper targeting, disciplined lead-to-revenue conversion, channels that pay back.

06

RevOps

IN PRACTICE

CRM hygiene, forecast cadence & board-defensible attribution.

CRM hygiene, forecasting reliability, attribution accuracy: the operational backbone of predictable revenue.

07

GTM Architecture

IN PRACTICE

ICP definition, channel validation & unit economics per market.

Market-specific go-to-market design: ICP definition, channel validation and unit economics that hold at scale.

08

Fractional CMO Advisory

IN PRACTICE

2 to 3 days/week embedded leadership. The growth number, owned.

Executive growth leadership on demand: strategy, team direction and board-ready reporting without the full-time cost.

05HOW WE WORK TOGETHER

Three ways to engage.

ADVISORY

Senior Advisory

For leadership teams that need a seasoned outside brain on growth, AI and GTM decisions.

  • Monthly strategy sessions
  • GTM & AI roadmap reviews
  • Async access for decisions
  • Quarterly board-ready reporting
Start the conversation
FRACTIONAL MOST POPULAR

Fractional CMO

Executive growth leadership, embedded with your team, without the full-time cost.

  • Own the growth number
  • Team leadership & hiring
  • Demand gen, RevOps & GTM execution
  • AI-first operating model
Book a call
IMPLEMENTATION

AI & Platform Sprint

Scoped, hands-on builds, from Claude workflows to Salesforce architecture and attribution.

  • Claude agentic workflow builds
  • Salesforce & Marketing Cloud architecture
  • Databricks + AWS data foundations
  • Fixed scope, clear deliverables
Scope a sprint
0+years of hands-on GTM, RevOps & AI experience
$0M+revenue influenced across SaaS & enterprise
0%qualified pipeline growth, typically in 6 to 12 months
0×campaign & channel efficiency improvement
06TESTIMONIALS

Don't take my word for it.

“

Sourav came in when our growth targets were clear but our GTM and pipeline systems were not. He brought structure to our demand generation and RevOps processes, which helped the team focus on execution instead of firefighting.

SammyCEO, Wurknow
“

What stood out with Sourav was his ability to connect marketing activity to pipeline reality. He helped us clean up CRM workflows, improve forecasting accuracy, and build alignment between sales and marketing.

Janine FoxHead of Sales
“

Sourav approached growth problems like a systems issue, not a campaign issue. His work on automation and data discipline made our revenue reporting far more reliable.

Mike AmanyiDirector of Products
07RESEARCH & WRITING

Field-tested thinking,
published openly.

Original research on AI-led go-to-market, pipeline mathematics and enterprise AI adoption, written from the trenches, not the sidelines.

AI-LED GTM

The Pipeline Math of AI-Led Go-to-Market

Why AI doesn't fix a broken funnel, it amplifies it. A quantitative framework for deciding where AI belongs in your revenue engine.

Research noteComing soon
ENTERPRISE AI

From Pilot to Production: Enterprise Claude Adoption

Patterns from real enterprise AI rollouts: what separates the pilots that reach production from the ones that stall.

Field studyComing soon
REVOPS

Attribution You Can Defend in the Boardroom

A practical architecture for revenue attribution built on Salesforce + Databricks, reliable enough for forecasting, simple enough to run.

FrameworkComing soon
AI-led GTMPipeline mathematicsEnterprise AI adoptionAgentic marketing ops
08FAQ

Answers, upfront.

I embed with your leadership team as your marketing executive, owning growth strategy, directing the team, and running demand gen, RevOps and GTM as one system. Typically 2 to 3 days a week, with board-ready reporting and a clear operating cadence from day one.

AI runs through every engagement: agentic research and reporting workflows, AI-assisted campaign ops, and automation across the revenue stack. Being Anthropic-certified on Claude means implementations follow proven patterns, governance included, rather than experiments on your budget.

Startups building their first predictable pipeline, scale-ups professionalizing GTM, and enterprise teams modernizing Salesforce, data and AI operations. The system thinking is the same; the depth of implementation changes.

Typical engagements see a 30% to 120% increase in qualified pipeline within 6 to 12 months, and 2× to 4× improvement in campaign and channel efficiency. Foundational fixes (CRM hygiene, attribution, forecasting) start showing up in weeks.

Both. Advisory sets the direction; implementation sprints make it real: Claude workflows, Salesforce and Marketing Cloud architecture, Databricks and AWS data foundations. You choose the mix.

A free strategy session. We map where your revenue engine leaks, where AI creates leverage, and what the first 90 days should look like. No deck, no pitch. A working session.

09CONTACT

Let's build your next
stage of growth.

Book a free strategy session, or reach out directly. I typically respond within one business day.

hi@thesouravsharma.com
PHONE+91 70870 82251 LINKEDINlinkedin.com/in/sksharma11
LOCATIONHaryana, India, working globally
AVAILABILITYAdvisory, Fractional CMO, Sprints

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SOURAV SHARMA ✦ AI × GROWTH